Design Essentials? Debuts the Revolutionary Strengthening Therapy System

Design Essentials ® Launches Revolutionary Therapy System Strengthening

Atlanta, GA (PRWEB) February 29, 2012

At Winter Fair Bronner Brothers Hair in Atlanta, Georgia, has launched Design Essentials ® from its new features enhancing therapy system that have developed a series of innovative products that are revolutionizing the options for healthy hair care. This treatment system thermal amino acids adds a new category of options for women who are relaxed, the transition from the relaxed, natural or completely natural. The debut line of therapy system building consists of four products, which are divided on strengthening the hair while giving results focus only silky smooth with no permanent chemical change. These four products are: sulfate shampoo cleaning, the transition foam, spray foam and silky strains


data internally, Design Essentials ® found that 40 percent of consumers seen by Design Essentials ® designers are natural, while 60 percent are still the basis relaxed. Each group expressed frustration with the manageability, style options, frizz and damage. Popular services, but hard and sometimes dangerous treatments such as keratin were an option, but the potential health risks, consumers have prudently.

After intensive research and development, Design Essentials ® Therapy System provides new strength by reinforcing properties of a drug known as cystine amino acids. This amino acid microfine penetrate deep into the hair shaft to tame the hair fiber with protein and nutrients to enhance and complement each strand of hair with lengthened. Unlike treatment of keratin, the protein in a position of the hair shaft without the use of chemical products such as urea and formaldehyde penetrate. Building additional ingredients such as almond oil, honey, oil of rose hip and panthenol nourish hair yet.

“stylists see the frustration on the chair of customers who want to avoid changes and the” big chop “with multiple textures, are the customers that are natural and management-definition and relax, and clients whose hair are weakened or chemically changing experience and rupture, “says Tracey Gibson, Design Essentials ® marketing director. “We can improve each of these groups with a unique solution in the form of strengthening therapy to smooth hair and smooth transition, and Curl Curl Definition maximize the length of the call and restore damaged or chemically treated hair weakened.”

key products in the line to individual concerns, aligned, including:

FOAM transition

: Strengthening the hair in place, natural and relaxed hair meet, the transition foam ensures uniform curl pattern


. For women who choose her hair in most of its wear naturally curly, long waves foam extension, loops and folds to smooth curl pattern with greater manageability, define and provide maximum shine

silky spray: Can be used on relaxed hair or colored to nourish and strengthen hair dry, brittle, weak or damaged.

Therapy System is a treatment capacity

exclusive lounge. The transition foam or foam of the strain must be applied after the use of cleansing shampoo sulfate. Pump up the foam on the root of the section of hair and comb through from root to end, until the entire head is complete and can handle for 15 minutes. Active amino acids by the heat generated by activated blow-dry and flat iron with the lowest setting heat recommended in the industry (340 ° F – 400 ° F) to seal the cuticle. The client must be again with a cleaning shampoo Shampoo Sulfate and then conditioned with Instant Hydrating Conditioner express style as usual. For relaxed or color treated clients is silky and spraying is applied after shampooing and left on the hair by the thermal process. The spray can be applied weekly silky, as required.

customer receive the therapy will strengthen the foam mousse conversion system or strain to see clearly at 12 weeks of results stronger, healthier, hair manageabile, the silky, wavy and perfectly smooth.


For more information, images or product brochures or design educators Essentials ®, please contact Lenora Bowler, brainchildassociates lbowler (at) (dot) com or 678-884 -4008, ext. 710th

About Design Essentials ®

Design Essentials Salon System ® was founded in 1990 by McBride Research Laboratory, Inc., which developed the direct sales of high-end solutions for quality hair care hair with a natural balance of organic ingredients, the vitamins and proteins, promote healthy hair manageable and began to teach offerings. Today, more than 40 MRL products beautification awards through e-commerce and direct-to-hair salons network of independent, exclusive distributors in the U.S., the Caribbean and the United Kingdom .

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